Customer Metrics
↓Churn Rate
The percentage of customers or revenue lost over a specific period. Churn is the silent killer of subscription businesses.
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Explore 25 business metrics and KPIs. Learn what to track, how to calculate, and which apps can help.
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Customer Metrics
↑Customer Lifetime Value (LTV/CLV)
The total revenue a business can expect from a single customer account throughout their entire relationship. LTV helps determine how much to invest in customer acquisition.
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Customer Metrics
↑DAU/MAU Ratio
The ratio of Daily Active Users to Monthly Active Users. Measures product stickiness and how often users return to your product.
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Customer Metrics
↑Net Promoter Score (NPS)
A customer loyalty metric measuring likelihood to recommend on a scale of 0-10. Calculated as percentage of promoters minus detractors.
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