Growth Metrics
↑Net Revenue Retention (NRR)
The percentage of recurring revenue retained from existing customers over a period, including expansions, contractions, and churn. NRR above 100% means you grow even without new customers.
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Explore 25 business metrics and KPIs. Learn what to track, how to calculate, and which apps can help.
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Growth Metrics
↑SaaS Quick Ratio
The ratio of revenue growth to revenue loss. Shows how efficiently a company is growing relative to its churn. Not to be confused with the accounting quick ratio.
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Growth Metrics
↑MoM Growth Rate
The percentage change in a key metric (usually revenue or users) from one month to the next. The fundamental growth tracking metric.
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Growth Metrics
↑Rule of 40
A benchmark stating that a SaaS company's growth rate plus profit margin should exceed 40%. Balances growth against profitability.
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