Revenue Metrics
↑Monthly Recurring Revenue (MRR)
The predictable revenue a business expects to receive every month from active subscriptions. MRR is the foundation metric for subscription businesses.
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Explore 25 business metrics and KPIs. Learn what to track, how to calculate, and which apps can help.
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Revenue Metrics
↑Annual Recurring Revenue (ARR)
The annualized value of recurring subscription revenue. ARR projects your MRR over a 12-month period and is commonly used for businesses with annual contracts.
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Revenue Metrics
↑Average Revenue Per User (ARPU)
The average revenue generated per user or customer account over a specific period. A key metric for pricing strategy and growth planning.
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Revenue Metrics
↑Average Order Value (AOV)
The average amount spent each time a customer places an order. AOV is a key metric for e-commerce and retail businesses.
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