Gross Margin
The percentage of revenue remaining after deducting the cost of goods sold (COGS). It shows how efficiently a company produces its goods or delivers its services.
Explore 25 business metrics and KPIs. Learn what to track, how to calculate, and which apps can help.
The percentage of revenue remaining after deducting the cost of goods sold (COGS). It shows how efficiently a company produces its goods or delivers its services.
The rate at which a company spends its cash reserves before generating positive cash flow. Critical for startups to monitor runway.
The amount of time a company can continue operating at its current burn rate before running out of cash. Essential for survival planning.
The net amount of cash moving in and out of a business. Positive cash flow means more money coming in than going out—essential for survival.
The percentage of revenue remaining after all expenses, including operating costs, interest, and taxes. The ultimate measure of profitability.