Financial HealthCritical
↑Cash Flow
The net amount of cash moving in and out of a business. Positive cash flow means more money coming in than going out—essential for survival.
€5 apps
Explore 25 business metrics and KPIs. Learn what to track, how to calculate, and which apps can help.
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Financial HealthCritical
↑Net Margin
The percentage of revenue remaining after all expenses, including operating costs, interest, and taxes. The ultimate measure of profitability.
%5 apps
Financial HealthHigh
↑Gross Margin
The percentage of revenue remaining after deducting the cost of goods sold (COGS). It shows how efficiently a company produces its goods or delivers its services.
%4 apps
Financial HealthHigh
↓Burn Rate
The rate at which a company spends its cash reserves before generating positive cash flow. Critical for startups to monitor runway.
€4 apps
Financial HealthHigh
↑Cash Runway
The amount of time a company can continue operating at its current burn rate before running out of cash. Essential for survival planning.
#4 apps
Efficiency MetricsHigh
↓CAC Payback Period
The number of months required to recover the cost of acquiring a customer. Shorter payback means faster reinvestment in growth.
#3 apps
Efficiency MetricsHigh
↑LTV:CAC Ratio
The ratio of Customer Lifetime Value to Customer Acquisition Cost. The fundamental unit economics metric that determines if growth is sustainable.
ratio4 apps
Growth MetricsHigh
↑MoM Growth Rate
The percentage change in a key metric (usually revenue or users) from one month to the next. The fundamental growth tracking metric.
%4 apps
Growth MetricsHigh
↑Rule of 40
A benchmark stating that a SaaS company's growth rate plus profit margin should exceed 40%. Balances growth against profitability.
%3 apps
Revenue MetricsMedium
↑Monthly Recurring Revenue (MRR)
The predictable revenue a business expects to receive every month from active subscriptions. MRR is the foundation metric for subscription businesses.
€4 apps
Revenue MetricsMedium
↑Annual Recurring Revenue (ARR)
The annualized value of recurring subscription revenue. ARR projects your MRR over a 12-month period and is commonly used for businesses with annual contracts.
€4 apps
Efficiency MetricsMedium
↑Revenue per Employee
Total revenue divided by the number of full-time employees. A measure of workforce productivity and operational efficiency.
€3 apps
Growth MetricsMedium
↑SaaS Quick Ratio
The ratio of revenue growth to revenue loss. Shows how efficiently a company is growing relative to its churn. Not to be confused with the accounting quick ratio.
ratio3 apps
Customer MetricsMedium
↑DAU/MAU Ratio
The ratio of Daily Active Users to Monthly Active Users. Measures product stickiness and how often users return to your product.
%4 apps
Revenue MetricsLow
↑Average Revenue Per User (ARPU)
The average revenue generated per user or customer account over a specific period. A key metric for pricing strategy and growth planning.
€4 apps
Customer MetricsLow
↓Churn Rate
The percentage of customers or revenue lost over a specific period. Churn is the silent killer of subscription businesses.
%4 apps
Efficiency MetricsLow
↓Customer Acquisition Cost (CAC)
The total cost of acquiring a new customer, including marketing, sales, and related overhead. Understanding CAC is essential for sustainable growth.
€3 apps
Customer MetricsLow
↑Customer Lifetime Value (LTV/CLV)
The total revenue a business can expect from a single customer account throughout their entire relationship. LTV helps determine how much to invest in customer acquisition.
€4 apps
Revenue MetricsLow
↑Average Order Value (AOV)
The average amount spent each time a customer places an order. AOV is a key metric for e-commerce and retail businesses.
€4 apps
Efficiency MetricsLow
↑Conversion Rate
The percentage of visitors or leads that complete a desired action, such as making a purchase or signing up. The most important efficiency metric for online businesses.
%4 apps
Growth MetricsLow
↑Net Revenue Retention (NRR)
The percentage of recurring revenue retained from existing customers over a period, including expansions, contractions, and churn. NRR above 100% means you grow even without new customers.
%3 apps
Operational MetricsLow
↑Utilization Rate
The percentage of available working hours that are spent on billable client work. Critical for service businesses to maximize revenue per employee.
%4 apps
Operational MetricsLow
↑Project Margin
The profit margin on individual projects after accounting for direct labor and expenses. Essential for service businesses to ensure profitable work.
%4 apps
Customer MetricsLow
↑Net Promoter Score (NPS)
A customer loyalty metric measuring likelihood to recommend on a scale of 0-10. Calculated as percentage of promoters minus detractors.
#5 apps
Operational MetricsLow
↑Sales Win Rate
The percentage of sales opportunities that convert to closed deals. A key indicator of sales team effectiveness and product-market fit.
%4 apps